Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year.She can get all except which of the following from the marketing plan?

Question

Quizplus · Accepted Answer

Production goals are more likely to be found in a manufacturing or operations plan rather than a marketing plan. The other options mentioned in the question (resource allocation plans, marketing objectives, advertising budget, and expected coupon redemption rates) are commonly included in marketing plans.

Leslie, the Marketing Manager of RLS Manufacturing, Is Evaluating Factors