Alex notices that sales of the company's best products are declining.He gathers together his sales staff to generate solutions to the decline in sales.He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others.Alex is using
A) blast! then refine.
B) trial and error.
C) generation.
D) group think.
E) brainstorming.

Question

Quizplus · Accepted Answer

Alex is using brainstorming, which is a technique for generating a large number of creative ideas from a group of people. He is encouraging all participants to freely share their ideas without fear of judgment or criticism, which is a key aspect of brainstorming.

Alex Notices That Sales of the Company's Best Products Are