Ben Schumpert decides his company will start exporting and he wants to start at the most basic level.What action should Ben take to meet his objectives?
A) license the company's brand name and products to foreign manufacturers
B) contact Sears World Trade to find foreign consumers
C) open new facilities around the world
D) form a joint venture with a complementary company in a foreign country
E) sell the company's products to an export-import merchant

Question

Quizplus · Accepted Answer

Selling the company's products to an export-import merchant is the most basic level of exporting. The merchant will then take care of the logistics of exporting and finding foreign consumers. The other options (A, B, C, and D) involve more complex and advanced strategies for exporting.

Ben Schumpert Decides His Company Will Start Exporting and He