In a horizontal complementary strategic alliance, one firm enters a non-equity strategic alliance with another to help in the design, manufacture or distribution of its products.
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Q6: Tacit collusion tends to be used as
Q7: Cooperation in slow-cycle markets is extremely rare,
Q8: Franchisors are able to reduce their financial
Q9: A competitive advantage developed through a cooperative
Q10: Tacit knowledge is learnt both through experience
Q12: Complementary strategic alliances, competition response strategy, competition
Q13: A stable alliance network is formed in
Q14: Franchising allows a corporation to maintain high
Q15: Dynamic alliance networks are often implemented to
Q16: Franchising is a particularly attractive strategy to
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