The probability of successful competition increases when a firm carefully integrates internet technology with its strategy, rather than using internet technology on a 'stand-alone basis'.
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Q9: The reach dimension of relationships with customers
Q10: The most successful companies tend to find
Q11: Compared to firms implementing an integrated cost
Q12: The affiliation dimension of relationships with customers
Q13: The richness dimension of relationships with customers
Q15: A cost leadership strategy is a valuable
Q16: A business-level strategy is an integrated and
Q17: A firm is 'stuck in the middle'
Q18: A cost leader does not need to
Q19: Research suggests that having a competitive advantage
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