A cost leadership strategy provides goods or services with features that are:
A)unique to the customer
B)not valued by the customer
C)acceptable to customers
D)able to meet unique needs of the customer

Question

Quizplus · Accepted Answer

A cost leadership strategy focuses on providing goods or services at the lowest possible cost while still maintaining acceptable quality levels. The features provided may not be unique or customized to the individual customer, but they are acceptable and meet the basic needs of the customer at a low price. Option A, providing unique features to the customer, is more aligned with a differentiation strategy. Option B, providing features that are not valued by the customer, would not be a successful strategy as customers are unlikely to pay for something they do not value. Option D, meeting the unique needs of the customer, is more aligned with a niche or focused differentiation strategy.

A Cost Leadership Strategy Provides Goods or Services with Features