The I/O model argues that core competencies are the basis of a firm's competitive advantage.

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The I/O (Industrial Organization) model focuses on the firm's external environment to explain competitive advantage, suggesting that the structure of the industry determines firm strategy and profitability, rather than internal factors like core competencies. Core competencies are central to the Resource-Based View (RBV) of the firm.

The I/O Model Argues That Core Competencies Are the Basis