One of the most dramatic changes created by e-tailing is a shift in power between retailers and consumers.This shift in power is derived from:
A) the ability of consumers to purchase from retailers in other countries as a result of the Internet.
B) the inability of Internet retailers to compete with more traditional bricks-and-mortar retailers.
C) the loss of control of pricing information by retailers due to the information dissemination capabilities of the Internet.
D) the lack of competition in e-tailing.
E) the decreased power of consumers when transacting and negotiating with retailers.

Question

Quizplus · Accepted Answer

The ability of the Internet to disseminate pricing information easily and quickly has given consumers a lot of power. Consumers can easily compare prices, product features, and customer ratings and make informed purchase decisions. This has caused a shift in power from retailers to consumers, as retailers can no longer control the flow of information like they used to.

One of the Most Dramatic Changes Created by E-Tailing Is