A retailer that carries such a large quantity of merchandise in a single category at such good prices that it makes it impossible for customers to walk out without purchasing what they need,thus killing the competition,is known as a(n):
A) capital-based retailer.
B) category killer.
C) divertive competitor.
D) killer bee.
E) supercenter.

Question

Quizplus · Accepted Answer

A category killer is a retailer that specializes in a specific product category and offers a large selection of merchandise at competitive prices. This makes it difficult for competition to survive as they are unable to match the same level of inventory or pricing. The term "killer" refers to the retailer's ability to dominate a particular category and drive others out of business. The other options (A, C, D, and E) do not accurately describe this type of retailer.

A Retailer That Carries Such a Large Quantity of Merchandise