The beginning of a retailer's strategic planning process is the formulation of the retailer's:

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The beginning of a retailer's strategic planning process is the formulation of the retailer's mission statement. This statement defines the purpose and scope of the retailer's business and guides its decision-making processes. The mission statement should be clear, concise, and focused on the retailer's target customer's needs and wants. Goals, objectives, opportunity analysis audits, alpha statements, and strategy statements all come after the formulation of the mission statement.

The Beginning of a Retailer's Strategic Planning Process Is the Formulation