For a mission statement to be effective,it should:

Question

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A mission statement should provide a clear and concise description of the fundamental nature, rationale, and direction of the firm. While it should be brief, it should still be able to convey the essence of the company's purpose and values, which cannot always be done in less than 10 words. It should not be changed annually, but rather should be a guiding principle for the long-term strategy of the company. Additionally, it should not necessarily follow the strategy laid out annually, but should instead guide the development of that strategy. Finally, a mission statement should be developed before setting goals and objectives, as it should inform those goals and objectives.

For a Mission Statement to Be Effective,it Should