A fully-developed retail marketing strategy specifies the:

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A fully-developed retail marketing strategy should include the specific target market sought, the location, the retail mix to be used, and the retailer's value proposition. This includes understanding the needs and wants of the target market, the right product assortment, pricing strategies, promotional activities, and the store's overall presentation to attract and retain customers. Financial performance and budget available are important considerations but are not the main components of a retail marketing strategy. Consumer and channel member behavior and prices of goods are important considerations but are only aspects of the overall retail marketing strategy.

A Fully-Developed Retail Marketing Strategy Specifies The