A good mission statement states how the retailer intends to use its resources,how it expects to relate to the ever-changing environment,and how it expresses the values it intends to offer the consumer.

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A mission statement should communicate the purpose and direction of a company, including how it plans to use its resources, how it will adapt to the changing business environment, and what values it upholds to serve its customers.

A Good Mission Statement States How the Retailer Intends to Use