_____ is the dividing of a heterogeneous consumer population into smaller,more homogeneous groups based on their characteristics.

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Market segmentation is the dividing of a heterogeneous consumer population into smaller, more homogeneous groups based on their characteristics. Target marketing is the strategy of selecting and focusing on specific consumer segments that a company has identified as being profitable. Customer satisfaction and customer services are related to meeting and exceeding the needs and expectations of customers. Operations management involves the administration of business practices to create the highest possible level of efficiency within an organization.

_____ Is the Dividing of a Heterogeneous Consumer Population into Smaller,more