When two discount department stores such as Sears and JCPenney compete for the same customer,what type of competition is occurring?
A) Intertype
B) Conceptual
C) Divertive
D) Intercept
E) Intratype

Question

Quizplus · Accepted Answer

Intratype competition is occurring as both Sears and JCPenney are discount department stores competing for the same type of customers in the same market segment.

When Two Discount Department Stores Such as Sears and JCPenney