Divertive competition occurs when:
A) retailer A sends its customer to retailer B to purchase any products that A had "out-of-stock."
B) the customer buys product A rather than product B, which was the one he/she was shopping for.
C) a retailer intercepts and makes a sale to a customer that normally would have purchased the product at another retail store.
D) the retailer tries to entice the customer to buy a more expensive model or brand than wanted.
E) the customer buys a private label instead of his/her usual brand.

Question

Quizplus · Accepted Answer

Divertive competition occurs when a retailer intercepts and makes a sale to a customer that normally would have purchased the product at another retail store. This can be done through various means such as offering a lower price, better promotions, or more personalized service. This type of competition is focused on taking market share away from competitors, rather than simply attracting new customers.

Divertive Competition Occurs When