Nonprice variables are directed at enlarging the retailer's demand by offering customers benefits beyond simply the lowest price.

Name: Nonprice variables are directed at enlarging the retailer's demand by offering customers benefits beyond simply the lowest price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Nonprice variables are strategies used by retailers to increase demand by offering benefits other than the lowest price. These can include things like added convenience, better customer service, or higher quality products.

Nonprice Variables Are Directed at Enlarging the Retailer's Demand by Offering