While most price decisions are directed at influencing demand,the retailer's use of nonprice strategies seldom seeks to increase demand.

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Nonprice strategies employed by retailers, such as store layout, product placement, advertising, and promotions, are aimed at shaping consumers' perceptions of the products and the store. They influence customers' attitudes and behaviors, loyalty, and satisfaction rather than directly increasing demand.

While Most Price Decisions Are Directed at Influencing Demand,the Retailer's