Intertype competition is increasingly seen as many retailers compete using a scrambled merchandising strategy.

Question

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Intertype competition, which involves retailers competing by offering a mix of products from different categories, is commonly used in scrambled merchandising. This strategy allows retailers to offer a wider range of products and appeal to a broader customer base while also creating competition with other retailers who offer similar products. Therefore, intertype competition and scrambled merchandising are often used together in retail settings.

Intertype Competition Is Increasingly Seen as Many Retailers Compete Using