What type of vertical marketing channel has a well established authority structure?
A) Franchise system
B) Contractual vertical marketing system
C) Conventional marketing system
D) Corporate vertical marketing systems
E) Wholesaler-sponsored voluntary group

Question

Quizplus · Accepted Answer

Corporate vertical marketing systems have a well-established authority structure where the parent company controls the entire marketing channel. This structure allows the parent company to have complete control over the distribution of their products and ensures consistency in branding and messaging.

What Type of Vertical Marketing Channel Has a Well Established