Prior to pulling its products out of Target,Tupperware made its products available in the giant retailer's stores.Independent Tupperware sales representatives complained that this had a "detrimental effect" on Tupperware parties.This was an example of:
A) perceptual incongruity.
B) domain disagreements.
C) goal incompatibility.
D) gray marketing.
E) dual distribution.

Question

Quizplus · Accepted Answer

Tupperware's strategy of selling through both independent representatives and Target stores is an example of dual distribution, which can lead to channel conflict as it may undermine the sales efforts of independent representatives.

Prior to Pulling Its Products Out of Target,Tupperware Made Its