_____ occurs when both retailer and supplier openly communicate their ideas,concerns,and plans.
A) Mutual trust
B) Two-way communication
C) Solidarity
D) Category management
E) Gray marketing

Question

Quizplus · Accepted Answer

Two-way communication involves both retailer and supplier openly communicating their ideas, concerns, and plans, which can result in mutual trust and better category management. Solidarity refers to a sense of unity or agreement, while category management is a process that involves analyzing product categories and optimizing their performance. Gray marketing refers to the unauthorized or illegal sale of goods.

_____ Occurs When Both Retailer and Supplier Openly Communicate Their