Power is the ability of one channel member to influence the decisions of the other channel members.

Question

Quizplus · Accepted Answer

Power is a crucial element in the functioning of channels of distribution as it allows one member to influence the decisions of others. Power can be derived from various sources such as expertise, information, resources, and legal authority, among others. With power, an individual or organization can make significant decisions that affect the channel's overall success. Hence, power plays a critical role in shaping the dynamics and relationships within distribution channels.

Power Is the Ability of One Channel Member to Influence