The three major sources of conflict between retailers and their suppliers are: perceptual incongruity,goal incompatibility and domain disagreements.

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Perceptual incongruity refers to differences in how each party views the situation, goal incompatibility occurs when the parties have different objectives, and domain disagreements arise when there are differences in how each party defines their roles and responsibilities. These three factors can often lead to conflicts between retailers and their suppliers.

The Three Major Sources of Conflict Between Retailers and Their