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Nike Engaged in Dual Distribution When It Began

Question 37

Multiple Choice

Nike engaged in dual distribution when it began:


A) to sell through its own retail outlets as well as independent retailers.
B) to sell to retailers competing with its existing retailers.
C) to encourage two different distributors to serve the same retailer.
D) to offer two different prices to retailers, based on volume purchased.
E) to produce private label brands for the retailers currently selling Nike shoes.

Correct Answer:

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