A _____ agreement exists when the supplier offers the retailer the exclusive distribution of a merchandise line or product,and in return the retailer agrees not to handle competing brands.

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A two-way exclusive agreement is when a supplier offers a retailer the exclusive distribution of a merchandise line or product and, in return, the retailer agrees not to handle competing brands. This benefits both parties by guaranteeing sales for the supplier and exclusivity for the retailer.

A _____ Agreement Exists When the Supplier Offers the Retailer