The _____ is a group of products that are closely related because they are intended for the same end use,are sold to the same customer group,or fall within a given price range.
A) merchandise line
B) merchandise product mix
C) brand management
D) product assortment
E) unit management

Question

Quizplus · Accepted Answer

A merchandise line refers to a group of related products that serve the same purpose, cater to the same customer group, and fall within a specific price range. It is also known as a product line or product range.

The _____ Is a Group of Products That Are Closely