A(n)_____ occurs when retailers have their own products competing with the manufacturer's products for shelf space and control over display location.
A) category conflict
B) inventory shortage
C) open-to-buy
D) battle of the brands
E) vendor analysis

Question

Quizplus · Accepted Answer

The situation described in the question is known as the "battle of the brands," where retailers are competing with the manufacturer's products for display space and visibility. This is a common challenge in the retail industry, as both retailers and manufacturers strive to promote their own products over competitors'. Categories conflict (A) refers to situations where retailers struggle to balance and allocate shelf space among different product categories, while inventory shortage (B) pertains to a lack of available stock to meet demand. Open-to-buy (C) is a planning tool used by retailers to guide purchasing decisions and avoid overstocking or stock shortages, and vendor analysis (E) refers to the process of evaluating and comparing different suppliers and their products.

A(n)_____ Occurs When Retailers Have Their Own Products Competing with the Manufacturer's