The relationship between a retailer's pricing decisions and the other (i.e.merchandise selection,promotion,location)decision areas can best be described as:
A) independent.
B) competitive.
C) separate.
D) counter-related.
E) interactive.

Question

Quizplus · Accepted Answer

Pricing decisions interact with other decision areas such as merchandise selection, promotion, and location. For example, if a retailer decides to offer a discount promotion, their pricing decision will impact the merchandise selection that can be included in this promotion or the location where this promotion can occur. Additionally, merchandise selection may impact the pricing decision, as certain items may require a higher or lower price point. Therefore, pricing decisions are interconnected with other decision areas and are not independent, separate, or counter-related.

The Relationship Between a Retailer's Pricing Decisions and the Other