After being introduced to a higher-priced washing machine,the customer expresses a desire to purchase a lower-priced item.When this happens,the customer is said to have:
A) bailed.
B) traded up.
C) yielded.
D) traded down.
E) extended.

Question

Quizplus · Accepted Answer

"Traded down" means the customer has opted for a lower-priced item after being introduced to a higher-priced one.

After Being Introduced to a Higher-Priced Washing Machine,the Customer Expresses