A retailer must consider the impact of a customer's travel costs when determining what price a customer will pay for merchandise.

Question

Quizplus · Accepted Answer

The travel cost of a customer is an important factor to consider when determining the final price of a product. If the travel cost of a customer is high, they may not be willing to pay a higher price for the merchandise, and the retailer may need to adjust their pricing strategy accordingly. Additionally, offering promotions or discounts may be an effective way to offset the customer's travel costs and encourage them to make a purchase.

A Retailer Must Consider the Impact of a Customer's Travel