One of the cues a customer uses in determining a retailer's image is the retailer's prices.

Question

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Prices can have a significant impact on a retailer's image as they can suggest various things such as quality, value, and exclusivity. Customers may associate high prices with luxury or high-quality items, while low prices may suggest affordability and accessibility. Therefore, prices can play a crucial role in shaping a retailer's perceived image.

One of the Cues a Customer Uses in Determining a Retailer's