When a retailer chooses to use all the money it can afford to spend on advertising,the retailer is using which method to determine its advertising budget?

Question

Quizplus · Accepted Answer

When a retailer chooses to use all the money it can afford to spend on advertising, it is using the affordable method. This method involves the retailer determining the maximum amount it can afford to spend on advertising based on its budget and financial situation. It is not based on any specific percentage of sales or competitive parity, but rather focuses on what the company can actually afford. The task-and-objective method involves setting specific objectives and determining the cost of achieving them, while the concentrated target market method involves focusing advertising efforts on a specific demographic segment.

When a Retailer Chooses to Use All the Money It