Which of the following statements best defines coverage?
A) The actual number of target customers that come into contact with a given advertising message.
B) The theoretical maximum number of a retailer's target market that can be reached by the medium.
C) The number of newspapers in which a retailer advertises.
D) The strength of the impression of an advertisement on potential customers.
E) The number of consumers in the retailer's target market actually reached.
Correct Answer:
Verified
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