When a retailer's advertising message depicts the consumer in everyday settings using the retailer's products,the retailer is said to be using a(n)_____ approach.

Question

Quizplus · Accepted Answer

The approach of depicting the consumer in everyday settings using the retailer's products is called a slice-of-life approach. The term refers to a type of advertising strategy in which the ad shows real-life situations and normal people using the product, making it more relatable to the target audience.

When a Retailer's Advertising Message Depicts the Consumer in Everyday