When retailers establish specific outcomes and then estimate the amount of advertising funds that are needed to achieve these results,it is called the:

Question

Quizplus · Accepted Answer

The task-and-objective method involves setting specific goals and objectives and then determining the advertising budget needed to achieve them. This method is seen as more effective than other methods because it is based on a clear understanding of what needs to be accomplished and how much it will cost.

When Retailers Establish Specific Outcomes and Then Estimate the Amount