If the advertising manager of a retailer has determined that the target group members who come in contact with the retailer's television advertisement will see the ad approximately five times during the next week,the manager is estimating the _____ of the medium.

Question

Quizplus · Accepted Answer

The estimate of the target group members seeing the ad five times during the next week indicates the frequency of the medium. Frequency refers to the number of times a target group sees or hears an advertising message during a specific period.

If the Advertising Manager of a Retailer Has Determined That