When a retailer's advertising message creates a scenario for the customer's imagination that is built around the retailer's products,the retailer is said to be using a(n)_____ approach.

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When a retailer creates a scenario for the customer's imagination, it is using a fantasy approach. This approach is commonly used to appeal to customers' emotions and desires by placing the product in an idealistic and unrealistic setting.

When a Retailer's Advertising Message Creates a Scenario for the Customer's