If the owner of the local Red Nails Beauty Salon has determined that 1,100 target customers will come in contact with its print advertisement in the local newspaper,the owner is estimating the _____ of the medium.

Question

Quizplus · Accepted Answer

Reach refers to the number of people who are exposed to a specific advertisement or campaign. In this case, the owner of the Red Nails Beauty Salon has determined that 1,100 target customers will come in contact with its print advertisement in the local newspaper, which means the owner is estimating the reach of the medium. Frequency refers to the number of times the target audience is exposed to the same advertisement, impact refers to the effectiveness of the message and its ability to elicit a response, awareness refers to the level of knowledge or recognition of a particular brand among the target audience, and coverage refers to the extent of the media’s geographical or demographic exposure.

If the Owner of the Local Red Nails Beauty Salon