If the manager of the local barbeque restaurant has determined that the theoretical number of consumers reached by its newspaper advertisement is 14,000 households,then the manager is estimating the _____ of the medium.

Question

Quizplus · Accepted Answer

Coverage refers to the number of different people or households exposed to an advertisement, which in this context is represented by the 14,000 households the manager estimates will see the newspaper advertisement.

If the Manager of the Local Barbeque Restaurant Has Determined