The cost of a direct mail advertisement for Rolling Hills Restaurant was $5,000 and was sent to 15,000 households.Reach for the direct mail advertisement was determined to be 10,000.Which of the following is the correct cost per thousand-target market (CPM-TM) ?
A) $0.33
B) $.50
C) $1.00
D) $333.33
E) $500
Correct Answer:
Verified
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