Retailers should manage the five basic promotion components (advertising,publicity,personal selling,and Internet selling)from a total system perspective.

Question

Quizplus · Accepted Answer

Retailers should approach promotion from a total system perspective, as each component (advertising, publicity, personal selling, and Internet selling) works together to communicate a consistent message and reach various target markets. By managing them all as a cohesive system, retailers can maximize the effectiveness of their promotional efforts.

Retailers Should Manage the Five Basic Promotion Components (Advertising,publicity,personal Selling,and