Advertising effectiveness refers to:
A) if it achieved the lowest CPM-TM.
B) the impact an advertisement makes on potential customers.
C) the number of target customers that come into contact with a given advertising message.
D) the extent to which advertising has produced the desired result.
E) the number of times a member of a target group is exposed to a specific advertisement.
Correct Answer:
Verified
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Q50: In-store displays,product demonstrations,samples and coupons are all
Q51: Which of the following is an accurate
Q52: Publicity offers retailers all of the following
Q53: Which of the following is an example
Q55: Ineffective advertising is usually the result of
Q56: Some retailers prefer to use prime locations
Q57: The most popular sales promotion tools in
Q58: Common examples of sole-sponsored sales promotions include:
A)
Q59: Which of the following statements is FALSE?
A)
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