Which of the Following Statements Is FALSE

Which of the following statements is FALSE?

A) Sales promotions should seek to provide some type of short-term sales incentive.
B) Both sales promotions and publicity should be consistent with and reinforce the retailer's overall promotion objectives.
C) Sales promotions usually warrant more attention by retail decision makers than is typically given.
D) Sales promotions can be significant in helping the retailer differentiate itself from competitors.
E) Sales promotions play a very small role in most retailers' overall promotion strategy.