Ineffective Advertising Is Usually the Result of the Retailer Making

Ineffective advertising is usually the result of the retailer making all of the following mistakes EXCEPT:

A) the consumer is bombarded with too many messages.
B) the advertising was not creative or appealing.
C) the retailer had too high of a CPM-TM.
D) there may have been poor internal communications among salesclerks, cashiers, stock clerks, and management.
E) the advertisement may not have been directed at the proper target market.