The most popular sales promotion tools in retailing are premiums,frequent-buyer programs,coupons,in-store displays,contests and sweepstakes,product demonstrations,and sampling.
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Q52: Publicity offers retailers all of the following
Q53: Which of the following is an example
Q54: Advertising effectiveness refers to:
A) if it achieved
Q55: Ineffective advertising is usually the result of
Q56: Some retailers prefer to use prime locations
Q58: Common examples of sole-sponsored sales promotions include:
A)
Q59: Which of the following statements is FALSE?
A)
Q60: The Macy's Thanksgiving Day Parade is an
Q61: The promotion objectives of retailers and their
Q62: The first step in planning a retail
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