A retailer's location is not an important consideration when seeking to determine the target audience for a retailer's promotions.

Question

Quizplus · Accepted Answer

A retailer's location is an important factor when determining their target audience because the local demographic and customer base will greatly impact the effectiveness of their promotions. Different locations will also have different competitors, shopping habits, and needs, which will affect the retailer's marketing strategy.

A Retailer's Location Is Not an Important Consideration When Seeking