Institutional advertising is an attempt by the retailer to gain long-term benefits by selling the store itself rather than the merchandise in it.

Question

Quizplus · Accepted Answer

Institutional advertising aims to build the reputation and image of the retailer rather than promoting specific products or services. It is aimed at creating a positive perception of the brand in the minds of consumers, which can translate into long-term loyalty, higher sales, and increased market share.

Institutional Advertising Is an Attempt by the Retailer to Gain