Retailers need not concern themselves with integrating promotional programs with other retail decisions to achieve high-performance results.

Question

Quizplus · Accepted Answer

Retailers need to integrate promotional programs with other retail decisions, such as product assortment, pricing, and store layout, to achieve high-performance results. This ensures that the promotion aligns with the overall retail strategy and reinforces the brand image.

Retailers Need Not Concern Themselves with Integrating Promotional Programs with Other