Creating a positive store image is a long term promotional objective for retailers using institutional advertising.

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Creating a positive store image is indeed a long term objective for retailers using institutional advertising. This type of advertising focuses on promoting the company as a whole rather than specific products or sales, with the goal of building brand awareness, loyalty, and trust among consumers over time. By consistently portraying a positive and appealing image through various media channels, such as television, print, and social media, retailers can establish themselves as trustworthy and desirable destinations for shoppers, thereby increasing their chances of long-term success.

Creating a Positive Store Image Is a Long Term Promotional